DIGITAL SIGNAGE: 4 GOOD CONTENT PRACTICES
For those who do not yet know, digital signage is a series of displays that are managed in a unique and centralized way, programmed to display segmented information, entertainment, merchandising and advertisements.
This type of content has been gaining more and more the market and attracting the attention of the public. If your agency wants to stand out and better reach its customers’ target audience, you need to learn how to work with that tool. Thinking about it, in today’s post we brought some good digital signage practices that you need to know to focus on your media content. Follow us!
- Make sure you have consistent branding
Your digital signage should reflect the organization as much as your website, logo, events and office decor. Most companies have a branding manual that dictates which fonts to use where, acceptable ways to use your logo and other creative guidelines. This is a good tool to ensure that the appearance of your images are not only compatible with each other, but also with company guidelines.
In companies with multiple offices, geographic locations or franchise situations, managing the image of a consistent brand is extremely important. In this way, building digital signage using standard brand / company guidelines makes the work of creating content across multiple screens and devices much easier.
- Promote Readability
In digital signage, the viewer needs to be able to absorb the information with a quick glance. Otherwise, it will not be effective. This means that font sizes, backgrounds, foreground colors, icons, graphics, and other content items should be visually clear in the environment they are in.
If people are viewing content from a distance, it will have to be simple, large, and with good contrast. In general, it is advisable to avoid putting too much information on the screen, making more sense to break the information into several parts and make them spin through a scheduled sequence.
- Introduce key points in your digital signage
While there may be a templation to present different types of information on a single screen, this can distract people from absorbing what is most important. When planning your screens, identify one or two more important information that you need to put ahead and focus on it in your layout and design.
Certain elements such as date, time and logos will not be a distraction, as they are easily recognizable and will only be absorbed if need be.
- Select appropriate icons and images
As already said, a picture is worth a thousand words. Then, whenever possible, represent information such as images, icons and graphics rather than isolated text. There are many different types and styles of graphics. Choosing the best option can make a big difference in the readability and understanding of the implicit data.
Bar charts are better than pie charts;
Horizontal bar charts are more appropriate to rank different scenarios;
Vertical bar charts are more suitable for time comparisons;
Line charts are used to link continuous data on a range scale.
We hope you enjoyed our post today and that this information can help you create great projects with digital signage.
How about now leave us a comment and tell us your opinion, send your questions or new suggestions? We are waiting for you!