Colors can greatly influence a consumer’s decision as they affect the emotions and senses.

Those who work with marketing need to know how important they are and how they should be chosen. With that in mind, we have prepared a quick guide on colors in marketing, especially when it comes to a DOOH campaign. Interested? So keep reading!
Understanding how colors in marketing work
An important aspect is the color scale. There are two widely used color scales in marketing: RGB and CMYK.
RGB means Red, Green and Blue (Red, Green, Blue), which are the primary colors in digital media (computers, banners and digital panels etc.); CMYK refers to the primary colors in forms, which are Cyan, Magenta, Yellow and the so-called Key, which is usually black. Choosing the correct scale is essential, otherwise the parts produced will not have a faithful result in their execution.
In DOOH campaigns, it is important to know how to work with the RGB scale, after all, digital panels are used instead of printed. The primary colors of this scale are the colors of the rays of light created by monitors, which, when mixed, form the other colors and shades.

Choosing the right colors

The first factor that should be considered by a company in choosing the ideal colors is its visual identity. It’s no use creating ads that do not take into account the colors used in the logo or that have nothing to do with the business. Therefore, it is critical to be faithful to the colors of the company being advertised.

Applying the psychology of colors

This is another factor that must be taken into account. The persuasive power of colors is enormous, and choosing the right colors for the campaign you create has the desired impact on your target audience.
For example, we can use red color. Red awakens hunger and is widely used by food companies. Just look at some of the great actors in the market, like Bob’s, McDonald’s and KFC, who use a lot of red. It is also very present in food packaging.
Another color we can highlight is the green, which is usually related to nature, health and harmony. It is often seen in stores that sell natural and healthy products (such as Mundo Verde and Via Verde), in clinics and doctors’ offices, in organic food packaging and in recycled or sustainable products.
In this way, every color is capable of provoking sensations: blue can be related to hygiene, pink to feminine, black to elegance, and so on. It is important to be well acquainted with the various concepts that can be evoked by each color before planning which ones will be present in the marketing campaigns because they have a great effect on the consumer.
Now that you’re ready to get better results working the colors in marketing, how about putting that knowledge into practice? And if this article helped you, enjoy our Facebook page and receive other content like this!

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