For the third consecutive year, a crowded room of industry influencers listened to an opening speech on the The DailyDOOH Media Summit help on May 17th 2016, as part of the London Digital Signage Week, to stress the importance of collaboration in the …

COLLABORATION AND TECHNOLOGY, KEY PIECES FOR THE ADVANCEMENT OF OUT-OF-HOME MEDIA Ler mais »

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With the growth of foreign capital entering the Brazilian market, the sector presents an abundance of opportunities for investors. Based on the pillars scale, growth potential and low acquisition cost, great investment funds started to acquire and merge groups of …

PROGRAMMATIC ADVERTISING, ADBOOKING, ONLINE MARKETING, CHEAP AND EFFICIENT MEDIA, ARE THE SAVING GRACE FOR SMALL AND MEDIUM DIGITAL SIGNAGE NETWORKS IN BRAZIL Ler mais »

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The functioning of digital signage networks in Brazil was organically constructed around entrepreneurs who provide points and structure for the utilization of this type of media. For being a dynamic sector, the development of tools and techniques to qualify management and monitoring …

DIGITAL SIGNAGE: THE IMPORTANCE OF REMOTE MANAGEMENT AND MONITORING Ler mais »

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UK brands that intend to increase their impact on consumers during daytime are considering an increase on their marketing budget for Digital Out-of-Home (DOOH) Media platforms. According to a recent study by company Ocean Outdoor (an MOOH provider based in the UK), …

STUDY SHOWS THAT CONSUMERS PREFER DIGITAL OUT-OF-HOME MEDIA TO TRADITIONAL ONLINE MEDIA Ler mais »

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